Citizen Men's Eco-Drive Avion Watch (Style: AW1361:10H)

Product Overview

Material: Stainless Steel
Country of Origin: Japan

Key Features:

• Men's luxury timepieces combining technical innovation with a sporty aesthetic.
• Three-hand display with a date feature, featuring a silver-tone stainless steel body, luminous hands, and protected by a durable mineral crystal.
• Our signature Eco-Drive technology—powered by any light source, eliminating the need for battery replacements.
• Water resistance up to 100 meters and comes with a five-year limited warranty.

The Avion is a vintage-inspired watch that evokes the charm of transatlantic flights from the 1950s. Its design elements draw from the golden age of travel, showcasing a rich brown leather strap with contrasting stitching, luminous markers, and a traditional day/date function. Set in a stainless steel case, this watch features a sophisticated charcoal grey dial, all powered by our advanced Eco-Drive technology.

Brand Commitment:

Founded in 1930, CITIZEN has always embraced a multicultural philosophy that nurtures creativity and excellence. The brand's name itself reflects a deep appreciation for craftsmanship, making it recognizable and respected worldwide. As members of a global community, we feel a profound obligation to foster a culture of positive change and continuous evolution through our watchmaking expertise. We adopt this mission seriously and remain open to the prospects the future holds.

Being a true manufacture d’horlogerie, CITIZEN oversees an intricate manufacturing process—from the creation of individual components to the final assembly of each timepiece. Our artisanal approach to watchmaking focuses on pushing technological boundaries while drawing from our extensive experience to explore innovative avenues.

Technological Advancements:

A landmark achievement in our history was the development of a light-powered watch. CITIZEN pioneered this technology in 1976, paving the way for the introduction of the highly acclaimed Eco-Drive in 1995. Harnessing electrical energy generated from almost any light source, this revolutionary advancement transformed how watches are powered. The Eco-Drive system removed the inconvenience of battery changes, making our watches particularly advantageous in regions where specialized batteries are difficult to obtain. This allows people from virtually every nation to enjoy the freedom of wearing and utilizing a CITIZEN timepiece.

Our guiding product development philosophy, known as “The Fusion of Technology and Beauty,” exemplifies our commitment to integrating state-of-the-art technology with exquisite design. This synergy inspires individuals to elevate their aspirations and pursue excellence at all times.

Campaign Initiatives:

In line with our values, CITIZEN has launched a new campaign in collaboration with Wieden+Kennedy titled "Better Starts Now." This initiative embodies the simple yet profound belief that improvement is always possible, regardless of who you are or what you do. The time to begin this journey is now. We see “better” and “now” as infinite concepts, with always a new opportunity for progress and innovation on the horizon.

From the outset of this initiative, we have committed ourselves to this vision—not to dwell on the past, but to enhance the present. To effectively convey this belief to the world, we have developed a new global CITIZEN brand film, identity, and website that embody our philosophy of Better Starts Now.

product information: